BANKING

Nedbank Is Recruiting Marketing Manager

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Nedbank Is Recruiting Marketing Manager

Nedbank Group is one of South Africa’s four largest banks, with Nedbank Limited as our principal banking subsidiary. The bank is recruiting for the following position:

Position

Marketing Manager : Engagements

Job Family

Marketing, Communication and Research

Career Stream

Marketing and Brand Management

Leadership Pipeline

Manage Self: Professional

Job Purpose

Within Nedbank Card, Payments and Transactional we are looking for a dynamic strong Marketing Manager with experience to manager and execute our marketing strategies. Our ideal candidate will create brand awareness through traditional marketing efforts (ATL & BTL), using social media platforms effectively, market insights and analytics.

Support the formulation of marketing strategy and the annual marketing plan and manage and effect the implementation of the marketing plan with the objective of influencing targeted consumers or businesses to choose Nedbank products and services and to achieve specific measurable business and marketing objectives.

The role requires a strong bias towards translating our business strategy and executing with innovative marketing efforts.

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Job Responsibilities

  • Manage allocated budgets in line with implementation plans by keeping a running budget indicating actuals vs budget and reporting on budgetary position including rationale for deviations. Understand financial principles including costs as it impacts the ability to formulate and execute relevant marketing plans/interventions/campaigns.
  • Interrogate and managing costs of suppliers in terms of industry norms and deliverables against campaign briefs to ensure value delivery from suppliers.
  • Provide content in support of the development of the marketing strategy for the Business Unit.
  • Understand Divisional/Business Unit objectives to ensure relevant implementation of plans.
  • Provide input on campaigns and activities for relevant marketing reports.
  • Coordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off marketing plan.
  • Provide input into and influence the Client Value Proposition (CVP) and product and service development to ensure relevance based on understanding of the target market.
  • Ensure relevant and impactful marketing and communications tactics and implementation.
  • Identify and engage with all relevant stakeholders across Business Unit to ensure robust implementation of marketing initiatives.
  • Build and maintain collaborative relationships with identified key stakeholders to deliver on business results.
  • Support the achievement of the business strategy, objectives and values.
  • Identify training courses and career progression for self through input and feedback from management.
  • Ensure all personal development plan activities are completed within specified timeframe.
  • Share knowledge and industry trends with team and stakeholders during formal and informal interaction.
  • Seek opportunities for and obtain buy-in for developing working process enhancements and/or efficiencies that will improve the impact and effectiveness of your role.
  • Support the ‘Nedbank Way’ to ensure relevant marketing plans, briefs and execution that build the Nedbank brand.
  • Seek and advocate opportunities for relevant innovation.
  • Manage the agency through debriefs, facilitating approvals and post-approval delivery of the defined initiatives/campaigns. Comply with governance requirements to minimise risk to all stakeholders. Measure marketing campaigns through the application of relevant measurement and tracking tools.

Essential Qualifications – NQF Level

  • Diploma
  • Advanced Diplomas/National 1st Degrees

Preferred Qualification

Bachelor of Arts: Marketing , Bachelor of Commerce: Marketing

Minimum Experience Level

Three or more years as an intern, marketing assistant or marketing coordinator

Technical / Professional Knowledge

  • Communication Strategies
  • Nedbank Brand and Marketing Way
  • Marketing Strategy understanding as it relates to the components of the marketing mix Analytical and systems thinking ability to enable the application of client insights, market research and competitor analysis
  • Communications strategy skills and understanding including all communications mix elements (ATL/BTL)
  • Understanding of branding & brand building principles and techniques as drivers of marketing strategy
  • Development and implementation of marketing plans in support of the marketing and business strategies
  • Development of marketing presentations as required that are in support of marketing strategies, objectives and business initiatives
  • Financial and numeric competence on order to enable marketing plan execution in regards setting of SMART objectives

Type of Exposure

  • Strategic thinking skills – the ability to think beyond the immediate and tactical.
  • Understanding of market strategy principles incl. market segmentation; target markets; positioning principles; branding principles; media & channel planning; social & digital platforms
  • Marketing Mix Optimisation skills – the ability to understand and apply all the elements of the marketing mix to successfully impact the marketing of a product or service
  • Ability to understand and apply knowledge of customer insights; CVP frameworks and products and services features & benefits to ensure effective marketing campaigns
  • Analytical skills – ability to process information/insights resulting in plans/interventions/campaigns that are effective
  • Creative evaluation skills – ability to judge creativity in the context of briefs; effective business solutions; & marketplace impact and dynamics
  • Influencing stakeholders to obtain buy-in for concepts and ideas
  • Sharing information in different ways to increase stakeholders understanding.
  • Brainstorming ways of improving a product or situation
  • Working with a group to identify alternative solutions to a problem.
  • Interacting with diverse people
  • Building and maintaining effective relationships with internal and external stakeholders

Behavioural Competencies

  • Building Partnerships
  • Communication
  • Customer Focus
  • Decision Making
  • Initiating Action
  • Innovation
  • Work Standards
  • Quality Orientation

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